Strategy & Product

Franklin
Cheng

Associate Consultant at Sia Partners. UPenn PPE. Shipping AI-powered tools between client engagements.

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About

Background

From the San Gabriel Valley to UPenn, I studied Philosophy, Politics & Economics with minors in Consumer Psychology and East Asian Area Studies -- a foundation that lets me see products through the lens of both human behavior and market structure.

At Sia Partners, I build competitive intelligence and go-to-market strategy for clients spanning payments, insurance, and enterprise tech. On the side, I ship lightweight tools powered by AI -- because the best product sense comes from building, not just advising.

Based in

Los Angeles, CA

Education

UPenn, PPE '25

Current

Sia Partners

Experience

Sia Partners (Kaiser Associates)

Associate Consultant

2025 - Present

RSM

AI Consulting & Strategy

2024

OptimizeAI

Product Lead (Pre-seed)

2024

MetaNews

Product & Market Strategy

2023

Museum of Future Experiences (YC)

Growth & Product

2023
© 2026 Franklin ChengBuilt with intention