Strategy & Product
Franklin
Cheng
Associate Consultant at Sia Partners. UPenn PPE. Shipping AI-powered tools between client engagements.
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About
Background
From the San Gabriel Valley to UPenn, I studied Philosophy, Politics & Economics with minors in Consumer Psychology and East Asian Area Studies -- a foundation that lets me see products through the lens of both human behavior and market structure.
At Sia Partners, I build competitive intelligence and go-to-market strategy for clients spanning payments, insurance, and enterprise tech. On the side, I ship lightweight tools powered by AI -- because the best product sense comes from building, not just advising.
Based in
Los Angeles, CA
Education
UPenn, PPE '25
Current
Sia Partners
Experience
Sia Partners (Kaiser Associates)
Associate Consultant
RSM
AI Consulting & Strategy
OptimizeAI
Product Lead (Pre-seed)
MetaNews
Product & Market Strategy
Museum of Future Experiences (YC)
Growth & Product